Meta: Flex Naija

Why

Meta aimed to showcase their vision for the future of the metaverse. To achieve this, we collaborated to pioneer a groundbreaking mixed reality event in Lagos, Nigeria. This event gathered a select group of creators, offering them the opportunity to collectively experience and immerse themselves in the metaverse for the very first time while showcasing their creativity.

What is this...

Flex Naija was an immersive concert featuring performances by Cruel Santino, Ayra Starr, and Teni the Entertainer, alongside a showcase honoring African creators spanning various fields such as music, technology, fashion, and comedy. Our team was responsible for crafting the visual and interactive elements of the event, seamlessly integrating attendees into the artists' realms within the metaverse using augmented reality.

Utilizing Meta Spark AR, we developed four interactive filters for attendee engagement, along with three "tap and reveal" moments embedded within the filters, housing hidden assets for exploration. To enhance immersion, we distributed the content across four large LED screens.

HOW…

We used Meta Spark AR hub along with custom Javascript patches to push the boundaries of AR filters.

CLIENT: META

DESIGN: UNIT9

ENGINEERING: UNIT9

MY ROLE: Tech Lead