launch event for SAMSUNG S7

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Why

Samsung new Galaxy S7 and Gear VR 360 was released in Colombia and Latin America. Samsung wanted to display the features of its last products in an intuitive way in order to explain 360 concept to first time users.

What is this...

Celebrated on March 30th, 2016 on the Planetarium of Bogota, Samsung launched its 3 new products Galaxy S7, S7 Edge and Gear VR 360 Camera for the very first time in the country (Colombia)

We designed a 360 degrees experience taking advantage of the full-dome structure of the planetarium. We displayed live demos of the new products to the more than 150 spectators between guests and press.

CLIENT: Samsung

DESIGN: Sonic Design Ltda.

ENGINEERING: Sonic Design Ltda.

MY ROLE:  AV engineer assistant and production assistant. Control over live video feed of Galaxy S7, S7 Edge and Gear VR to display live demo on Dome Projection.

Original documentation: